eLawnby Elon.
Another boring company.
The Boring Company did tunnels. We do grass. Same energy. Lower altitude.
Full Self-Driving. For grass. You solved highways at 70 mph — lawns at 3 mph should be embarrassingly easy.
Lower speed. Lower stakes. No excuses.
We are burning fossil fuel
to trim biological solar panels.
A suburban lawn is a fixed, bounded, geometrically predictable environment. Same perimeter every week. Same obstacles. Same growth rate. Same result required.
And yet: we deploy a small internal combustion engine, operated manually by a human, to solve a problem with near-zero cognitive load.
A gas mower runs at roughly 20% thermal efficiency. It emits the same pollutants per hour as 11 cars being driven simultaneously. It requires a human to push it.
"Cutting grass with gasoline in 2026 feels like mining Bitcoin on a calculator."
This is not a landscaping problem. It is a robotics problem wearing a lawn mower costume.
Sources: EPA, Grand View Research, IBISWorld
Not a Roomba with blades.
A Tesla-grade outdoor robot.
eLawn is engineered the same way you'd engineer a car: from first principles, not from the existing product category.
Vision-First Navigation
No buried perimeter wires. No GPS dependency. eLawn maps and navigates using computer vision — the same fundamental approach Tesla applies at highway speeds, now applied to your lawn at 3 mph.
Turns out grass doesn't move. Slightly easier than a freeway.
Structural Battery Pack
The battery is integrated into the chassis — not bolted on top of it. Low centre of gravity. Maximum rigidity. Over-the-air updates mean the machine improves continuously after purchase.
It gets better while you sleep. Unlike your current mower.
Fleet Learning
Every eLawn unit in the network shares learnings with every other. Obstacle patterns, terrain mapping, edge cases. The fleet gets smarter collectively. Swarm coordination for large properties.
1,000 mowers learning simultaneously. 1 human doing nothing.
Solar Ecosystem Integration
eLawn self-docks to charge from solar. It is a native node in the home energy ecosystem — not a standalone gadget. It talks to Powerwall. It knows when energy is cheap.
Powered by the sun. Supervised by no one.
Hardware + Subscription
One-time hardware margin. Recurring autonomy subscription for continuous updates, fleet learning, and property analytics. Commercial fleet management for operators at scale.
Tesla proved people pay monthly for software on a car. Grass is easier to justify.
Lawns Are Phase One
The long-term goal is a distributed, low-speed robotics platform for suburban environments. Autonomous property maintenance infrastructure. Outdoor cleaning. Perimeter monitoring. Delivery.
Grass is the wedge. The rest of the yard is the opportunity.
Silent. Precise. Completely unattended.
While you're doing literally anything else, eLawn is cutting perfect parallel lines with the quiet confidence of a machine that has absolutely nothing to prove.
Autonomous. Electric. Obvious.
Vision navigation. No wires. No excuses.
Self-docking. Solar-charged.
It puts itself away. Like a good robot should.
Fleet Intelligence.
Three units. One property. Zero humans. This is what swarm coordination looks like at 3 mph.
Scalable to estates. Scalable to cities.
Three curves just crossed.
Grass kept growing.
Battery Cost
The cost per kWh has collapsed. Electrification is now economically viable for devices that were unthinkable a decade ago. A lawn mower is not a stretch.
cost decline since 2010
The economics stopped being an excuse around 2019.
Edge AI
Cheap, powerful AI inference on-device is now a commodity. If autonomy works at highway speeds in dynamic chaos, a bounded suburban lawn is a solved problem.
the tutorial level
The grass does not change lanes unexpectedly.
Labor Costs
Professional lawn care costs continue to rise. Labor shortages are structural. Autonomy scales in ways that gardeners simply cannot. The math is not subtle.
U.S. lawn care market
Autonomy doesn't call in sick on a Saturday.
The Autonomous
Property Network.
When every suburban home has solar, battery storage, an EV, and autonomous yard robotics, you have created a decentralised micro-grid of energy and intelligence. Small machines. Distributed. Always on.
You made cars electric. Then autonomous. Then part of an energy network. The logical next node in that graph is the property itself.
Grass is the wedge.
The rest of the property is the platform.
Three out of four. The ecosystem has a gap.
You've heard this before.
Every Tesla product was met with the same scepticism. The same logic applies here.
Tesla Roadster
"Electric cars are golf carts."
It was faster than a Ferrari.
Model S
"No one will pay that much for an EV."
It won every award that year.
Autopilot
"Self-driving is decades away."
It shipped to millions of cars.
Optimus
"Humanoid robots are pure fantasy."
It's assembling cars in the factory.
eLawn?
"Who needs an autonomous mower?"
Same question. Different lawn.
Is Elon ready
for eLawn?
We are not here to pitch a lawn mower. We are here to pitch the missing node in the Tesla home ecosystem.
The engineering philosophy is the same. The design language is the same. The ecosystem integration is deliberate. Everything is ready to share — product specs, business model, unit economics, roadmap. All of it.
"If Tesla made cars electric and self-driving, someone should probably do the same for lawns. It would be embarrassing if it wasn't us."
First-principles critique
Tell us what's wrong. We can handle it.
Strategic partnership
eLawn as a Tesla ecosystem product.
Let's have a conversation
We've done the concept work. Here it is. Let's discuss.
15 minutes
Worst case, we save the world from two-stroke engines.
In conclusion
We look forward to mowing together.
The grass isn't going to cut itself. It never was.
eLawn by Elon — Another boring company. Better lawn.